Coins For Change

Coins For Change was an in-game donation available from December 14, 2007 to December 24, 2007, in which players could donate their virtual coins to any of three charitable issues: Kids who are sick, the environment, and kids in developing countries.[57] Players could donate in increments of 50, 250, or 500 virtual coins. At the end of the campaign, the New Horizon Foundation donated a total of $1 million to the World Wide Fund for Nature, the Elizabeth Glaser Pediatric AIDS Foundation, and Free The Children.[58] [57] The proportion of the 1 million dollars that each organization received depended on how many virtual coins were donated by players toward each issue.[57] For example, if most players donated their virtual coins to the environment, the environmental organization would get a higher percentage than the other organizations. Over one million dollars were donated by two-and-a-half million people.[57]

2008

Coins for Change returned for a second time on December 12, 2008.[59] This time a total of one million dollars was donated by two-and-a-half million people.[59] In addition to the donations made to the organizations, Club Penguin decided to contribute another $500,000 to support charitable causes in the areas where Club Penguin maintains international operations as they were so impressed by the enthusiastic response to Coins For Change.[59]

2009

Coins for Change returned on December 11 and ended on December 20, 2009